The Museum of Communication is unique in Switzerland because of its collections and exhibitions. Based on this strong grounding in its thematic material in the future it will be able to operate as a competence centre, addressing questions of the social and cultural effects of communication and its technologies.
The museum does not put technology, but rather people in the centre of its focus. In its position as a transmitter of information its orientation is based on the needs and experiences of its visitors. The museum's interactive exhibitions aim to promote an intensive and eventful analysis of the topics shown.
Transfer (museum education, consulting) and market orientation (marketing / PR) are thus as much integral elements of the museum's policy as the traditional functions of collecting, conservation, exhibiting and research. Within the framework of its cultural mission the museum thus operates with business standards.
The Museum of Communication wants to be a catalyst for the involvement with the history – but also with the present and future – of communication. The main focus of attention lies within the relationship between communication and culture. From this perspective the museum's collections on telecommunication and information science, on radio and television, post, transportation, tourism and philately allow it to serve a broad spectrum of the public.
The museum also particularly focuses on new developments, especially in the areas of information and communication technologies, and on the new media. In this way it contributes to the discussion of current and linked issues